Every now and then we like to do website evaluations for business owners that are looking to increase conversions. This gives them insight on how to attract prospects in the first place, and then covert them into customers by making it easy and obvious to do business.
This insight has proven to be quite valuable, not to mention profitable for the companies we have worked with in the past. And now we’re bringing this information here you to you right now.
The subject? www.nashvillebouncehouserentals.com
We wanted to choose a bounce house company in the Nashville area, mostly because it’s such a hot spot right now. Or at least we have heard.
Anyways, we selected this business because they had the most optimized website in the market, therefore, proved to be a perfect prospect for this post. Here are the key ingredients to take away from this website that will help increase conversions, or in other words – convert prospects to customer by having a few elements in place that make it easy and obvious for them to want to do business with the company’s website they are on.
Easy-to-Access Contact Information
Pay close attention to the contact form on this website and how the phone number is listed at the top of the website. The phone number is also clickable, which will increase conversions alone because people can conveniently call the number to request a free quote.
Also notice the word free here, as it is an irresistible offer that compels a larger number of people to call.
The phone number is also listed several times throughout the content on the home page, meaning that people can consistently access it without having to scroll up or down the page.
One of the most important aspects of having an online presence nowadays is a mobile-friendly website. This means that the website is responsive to cell phones of all types and tablets, and users don’t have to scroll around or deal with small fonts just to access the content.
Optimized for Search
This website does a great job giving visitors information about the services they offer, locations, serviced, and presented other information people may be looking for.
Simultaneously, it is optimized to show up in the search results by including keywords that buyers would use during their search for these services.
These are the most important things that the nashvillebouncehouserentals.com website did right in their marketing, but they are not the only ones that contribute to the overall success of the company.
The best way to understand what was discussed in this post is to first read the entire thing, and then to read again while looking at the website so you can get a first-hand visual of what we’re talking about. You can access the website right away, right here.
Get these right for your company though, and you will also achieve top rankings for your business that translate to more exposure, customers, and sales that grow by the month.
Thanks for joining us for this cool case study today.
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