Here at Omniaveritas, we enjoy helping local business owners get a better understanding of how their business looks to their potential customers on the internet, if they can find them at all that is.
We always educate our clients and provide massive value up front before they make the final decision to do business with us. We would like to translate that same education to this blog and with that, create a blog post just for it.
So here it is, a post explaining the most important things that local business owners need to know about local marketing.
Citations are Crucial
Citations are listings of a business’ name, address, and phone number consistently on web directories. These include sites like SuperPages, YellowPages, and Angie’s List, and the more citations you have on quality, authoritative sites, the more of a chance a business has to rank in the Google 3 pack.
The businesses that are listed in the 3 pack have their name, address, and phone number not only listed on Google, but on other authority sites similar to it, which gives it more credibility and benefits rankings.
Links Help With Trust
Backlinks are links from other websites that link to your website. It’s ideal for local businesses to get backlinks from other businesses in the area, or the Chamber of Commerce.
Any site relevant to industry or location will be good for a local marketing campaign, and make the site appear more authoritative and trustworthy enough to qualify for top rankings.
In order for the search engines to know what a site is about, it needs to be optimized to be discovered for a specific search.
This can be done with on-page optimization, and includes the process of including keywords naturally into the content of a website.
Local marketing can be quite successful if done right, and in a clean way. Having consistent, relative, and authoritative citations and backlinks alone can boost where a business ranks for multiple searches in search engines like Google, Bing, and Yahoo.
photo credit: http://workinginpeelhalton.com