I find it funny when people from all walks of life speak on how a business is run, but few thoroughly examine a business’ relationship with a community. A family’s experiment shows the importance of that relationship more than any words could express. Our Black Year, One Family’s Quest to Buy Black in America’s Racially [...]
Written by Rex from on May 19, 2012
Apply for a contest or award today — there are good business reasons to do so. First, you get recognition and publicity for your business — and that’s just good marketing. On top of that, it’s good for employees. You give your team something to excite them and to rally around. Finally, awards are good [...]
Filed Under Marketing
Written by Rex from on May 19, 2012
The English Premier League is arguably the world’s most popular sports organization, and this season saw explosive growth off the pitch in the realm of social media. Manchester City snagged its first English title in 44 years last weekend to cap off another dramatic EPL season. To recap how the league developed digitally this year, [...]
Filed Under Marketing
Written by Rex from on May 19, 2012
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event. We’re going to cover some of your favorite topics – from email marketing, to [...]
Filed Under Marketing
Written by Rex from on May 18, 2012
NBA player Steve Blake and his wife have received a stream of hate — including at least one death threat — from fans via Twitter after the Lakers guard missed a crucial shot in an important playoff game. Blake had an open three-pointer that would have won the second game of the Lakers’ Western Conference [...]
Filed Under Marketing
Written by Rex from on May 18, 2012
When you get a lot of smart and interested people together to make a prediction in aggregate, it can be scary accurate. Anyone who has read the James Surowiecki business science classic The Wisdom of Crowds, and a host of corroborating authors such as Malcolm Gladwell, knows that. So what if you applied that brave [...]
Filed Under Marketing
Written by Rex from on May 17, 2012
Are you wanting to engage your fan base on Facebook? Or maybe looking for new and smarter ways to get your users excited? If so, let’s take a look at a few good Facebook apps aimed at bringing your fans together in a feeding frenzy. Luckily there are various apps and tools which facilitate this [...]
Filed Under Marketing
Written by Rex from on May 17, 2012
Content marketing has changed drastically over the last few years. In the early days of content marketing, you could get away with creating off-the-cuff content. Today, there’s a lot of competition and it’s important that your content stands out. Here are four simple ways to supercharge your content marketing efforts. 1. Develop a Comprehensive Strategy [...]
Filed Under Marketing
-
Quick Stats
Posts: 1,095 | Comments: 5,962