Remember back in the day when all you could do to find a local business was pick up the phone book or get a referral from a family member or friend? Yeah, well those days are about gone.
Sure, people still get referrals from loved ones but for the most part, they turn to the internet. And why not when they have a mobile device right by their side?
Because of this, owners of local companies should be on their toes about getting their business listed where their customers are searching. In English, this means that they need to have their name, address, phone number, and website, placed on the websites that customers are using to search for local products and services.
This is where business owners need to invest more time or money, meaning time to learn how to do the task themselves, or money to pay a professional to build and manage it for them. And from experience, it’s usually much easier to hire someone rather than try to gain the skill yourself not to mention, it takes away a huge learning curve.
So then what should local business owners be doing online to build a presence?
Summing up from what was just mentioned, business owners either need to find someone to help them with a quick Google search, or do many more searches in order to learn the skill of local marketing for themselves.
It won’t always cost as much as it may seem to hire a professional, but it is a lot more worth it in the end. Think about it; owners of businesses like tree and carpet cleaning companies specialize in what they do, so why would they even flinch at the idea of paying a professional to do a job like this.
If you are someone that is dead set on trying to figure things out for yourself though, here is a rough outline of what you should be doing online to gain more exposure for yourself in hopes of attracting more customers and sales.
- Get a basic Google my Business listing and optimize it around your service’s products, keywords, and location. The important thing here is to get the NAP listed, which translates to name, address, phone number. – this my friend, is one of the most important things to have in place.
- Use the exact same NAP to build more citations (also known as mentions of your business) on other 3rd party web directories. Examples of these include Yelp, Foursquare, City-Search, Facebook, and well, you get the picture. THIS is also a crucial part of what determines the amount of exposure a business receives online.
- Try to find the websites of other local companies in the area, and see if you can work out a link arrangement. Just like you need web directories talking about your local site, you also need links from relevant, authoritative websites. These essentially count as votes and as you can guess, more votes can equal more exposure.
I know, I know – this is a LOT of information to take in at once, but it’s important to know if you need to marketing a local company online.
See why we suggested hiring someone to do this for you? 😉