Case Study #1: Nashville Business Increases By Big Numbers

This case study is about a company located in Nashville, Tennessee that was referred to us.

Before I got my hands on their web presence, they were really lagging behind in comparison to their competition, and boy is there a lot of competition. In a city like Nashville, companies certainly need to apply online local marketing in order to just compete, let alone bring in any of the share of customers that are searching online for the service.

So what did I do to help them? Well, let me enlighten you!

5 Steps to Local Marketing Success

I’m about to list for you the basic foundation of a successful online marketing campaign. In a city like Nashville, some of these steps should be implemented in greater quantities because of the city size.

Generally, the bigger the city which means more competition, which means you need to do more than the others to get to the top and stay there.

Step #1: Get a basic listing on both Google and Bing

Along with Yahoo, Google and Bing and the most used search engines by consumers. Get one on both sites, and be sure to optimize each description to include keywords related to the service/product and location. i.e. Nashville, tree service, limo rental, rug cleaning, etc…

Step #2: Build Citations to match Google and Bing listings

Your Google and Bing listings will count as what’s referred to in local marketing as a citation, which is the listing of it’s name, address, and phone number all over the web. The more citations a business has, the more likely it is to be listed in the Google map listings when people search for local services.

Step #3: Optimize the website to make it easy for customers and search engines to locate it

To make a website easier to find, it needs to be optimized for both search engines and customers to find. This means it needs to have the words and phrases on it that customers are using to search for a service so that the search engines know where to place it in the results. If people can’t find your company, you probably aren’t going to make many sales online.

Step #4: Make it obvious for customers to want to utilize the service or product they are searching for

Just because people can find a website though, doesn’t mean they will stick around. Your website needs to have contact information to make it easy for you to be contacted, contain informative content that answers questions, and help people in some way. Everything needs to be simple to digest or else that back button will get clicked often.

Step #5: Acquire local and relevant links

Links are what power websites and basically give them a vote. When you earn a link from a website it serves as a vote, which sends a signal to search engines like Google and Bing that your website is a good source for it’s niche. If enough websites that are relevant to the industry and location are linking to a website, it’s a good sign to the search engines that it is credible and one of the best options for a result.

Nashville Case Study Conclusion

After applying these basic steps, this Nashville business increased it’s bottom line and the amount of interest it generated online each month in comparison to the competition. It’s amazing what a process like this can do for a local company, and especially one that has no idea what they are doing when it comes to marketing online.

If you like this case study let me know and I will do what I can to bring you more content like it. I myself like case studies and feel that they are a great way to learn more about a topic. Talk later.

Why Google Business Listings Are Critical to Crushing Your Competition

Google has become the 800 pound gorilla for search. Sure, people still use Bing, Yahoo, and many others, but most searches start with the big G. Because of this, it’s more important than ever for local businesses to have at least a basic Google My Business listing. Don’t know what I’m talking about? Well that’s exactly what I’m about to explain in this article.

How Google Map Listings Function

If you have ever performed a Google search for a product or service in your location, you have probably seen 3 listings in a little box above all of the other listings. These are called map listings, and the three companies that are listed in them get a surge of calls and inquiries above the other ones in their industry. And it’s obvious why. They can easily see reviews, the business’ phone number, how close the company is to their location, and what services they provide.

You have to reminder that people are busy these days and also impatient. This typically leads them to select what is practical, and Google map listings are just that.

Some people will go a bit further and look at all of the organic listings, which in simple English means the ten websites listed on the first page of Google when you search for something.

The Importance of Google Map Listings For Better Business

As you may have already been able to see, it can be quite beneficial to have a top three listing in the Google maps.

Not only will this attract more business inquires, but it creates a new level of trust on a subconscious level. Think about it: what makes these three businesses good enough to be placed here above all of the rest? Sure, some people will look past the top three listings but for the most part, those wanting to move fast mostly choose one of the “best.”

Ultimately, whoever is at the top will receive most of the lion’s share of business; it’s all in the numbers.

What’s the Best Way to Market Online?

There are many different ways to market a business online. Most work, but only if you work them. The bigger catch is though, you have to put work into mastering one, maybe two at a time – Otherwise, you may not see such a successful marketing strategy.

Our experts have tried just about every way to market you can think of, including social media, video, blogging, SEO, paid ads, and so much more. In that time of experience, we have concluded what works best for specific types of business models, and the best methods of implementation.

All of this leads us to this blog post today in which we are going to share our favorite way to market online.

This answer may be a little broad and non-satisfactory to many, but that’s okay.

So then what is the best way to market online?

The answer, my friends, is organic SEO.

SEO stands for search engine optimization, and in this instance, organic simply means that you assume the position is a natural way. i.e: relevant & trustworthy links, shared content.

Organic SEO can take much longer than paid or social media marketing, but it brings a much great ROI and can work for you for years.

Proper organic search engine optimization yields a coveted position at the top of the results when potential customers perform a relevant search. This means more traffic to a website and increased conversions (if the site is compelling, of course,) all without doing any work.

A well-positioned website is like a billboard that advertises for you 24/7. Organic SEO can help accomplish this. But what does the organic SEO process look like? Well, it can be a little complicated, but here’s a preview:

1.) Organic SEO mostly surrounds the optimization of a website. Essentially, what your site says along with what other websites are saying about that site.

In English, this means that it the content on it talks about the service or product being provided along with the location, and there is a decent amount of content in place.

Other websites that talk about your website provide a “vote.” Meaning, when another website links to yours, it provides a vote of confidence and in return, a higher position in the SERPS.

2.) Organic SEO depends on views from visitors in order to stay on top. Not only does a site need views though, it needs views that last more than just a few seconds.

In order to make visitors want to stay on a site longer, they need to be able to find what they are looking for, and fast. This means that a site should have content that answers questions, informs potential customers, and should include a call-to-action that compels them to become a customer.

This subject obviously goes a lot deeper but for now, we don’t want to sound too confusing.

We hope you got a basic understanding of organic SEO, and will stick around for future follow up posts.