What Local Businesses Need to Know About Local Marketing

Here at Omniaveritas, we enjoy helping local business owners get a better understanding of how their business looks to their potential customers on the internet, if they can find them at all that is.

We always educate our clients and provide massive value up front before they make the final decision to do business with us. We would like to translate that same education to this blog and with that, create a blog post just for it.

So here it is, a post explaining the most important things that local business owners need to know about local marketing.

Citations are Crucial

Citations are listings of a business’ name, address, and phone number consistently on web directories. These include sites like SuperPages, YellowPages, and Angie’s List, and the more citations you have on quality, authoritative sites, the more of a chance a business has to rank in the Google 3 pack.

The businesses that are listed in the 3 pack have their name, address, and phone number not only listed on Google, but on other authority sites similar to it, which gives it more credibility and benefits rankings.

Links Help With Trust

Backlinks are links from other websites that link to your website. It’s ideal for local businesses to get backlinks from other businesses in the area, or the Chamber of Commerce.

Any site relevant to industry or location will be good for a local marketing campaign, and make the site appear more authoritative and trustworthy enough to qualify for top rankings.

Website Optimization

In order for the search engines to know what a site is about, it needs to be optimized to be discovered for a specific search.

This can be done with on-page optimization, and includes the process of including keywords naturally into the content of a website.


Local marketing can be quite successful if done right, and in a clean way. Having consistent, relative, and authoritative citations and backlinks alone can boost where a business ranks for multiple searches in search engines like Google, Bing, and Yahoo.


photo credit: http://workinginpeelhalton.com

Is it Necessary to Market a Business Online?

This is one of the biggest topics on the minds of most business owners these days and is something that I get asked about a lot, therefore, I decided it would be beneficial to provide a simple answer.

In short, the answer is yes. So allow me to explain.

If we look at how fast technology is growing and the large numbers of people that are using it to access information at their fingertips, we can see a demand from that alone to be found online. Think about it.

Yes many people may still use local newspapers, magazines and other forms of advertisement to get more business, but that’s just marketing to far and few that either don’t want to use technology or they just know a better way. Either way though, it doesn’t include the majority of people which ARE using the internet to meet their needs.

So in a sort of long-winded response, yes; it’s becoming a necessity for companies to have an online presence but not just that, an online presence that is visible to potential customers.

3 Hip Tips for Entrepreneurs

There are over 20 million people in the world that refer to themselves as entrepreneurs. Maybe you are one of them. If so, maybe there’s a chance you would’t mind getting some tips from one entrepreneur to another.

You can never learn too much about business if you are an entrepreneur, which is why I make it a point daily to read a related book, or study somehow. Over time, this information has given me an advantage in my field, which is pretty competitive. Because of this, I needed to stand out, and what better way to do this than to acquire more knowledge than your competitors?

Here are 3 big things I have learned so far:

1.) Move over for mentors

Mentors are a MUCH bigger deal than most entrepreneurs think. Instead, the majority of them stick with the mentality that they can be successful on their own, which only prolongs their progress – take this from me personally. It took me 3 years to give in and finally find a good mentor.

Once you do find a good one though, it makes up for all the time you spend (of could have potentially spent) trying to figure things out on your own. Save your valuable time by learning from other people’s mistakes so you can fail forward faster and reach success.

And sure it will cost money to hire someone to mentor you, but the ROI is more than worth it in the end.

2.) A business requires investments

Whether it’s time or money, any business typically requires both to be a smashing success so you may want to start seeing as investing rather than spending resources.

To get any business model off the ground, you have to be willing to invest the time doing the grind or forking out the money for another professional to do so for you. Either way, both are usually a must for a company, product, or service to grow.

3.) Attitude is everything

Where focus goes, energy flows, which is why it’s crucial to always maintain a positive attitude. Sure, it’s super simple to get down on yourself, especially when working towards a huge project like starting a business, but you just have to.

For too long I was too negative, and I could really see how it started to affect my overall mindset and business. Then as hard as it was, I formed a new habit of always remaining positive and seeing the good in everything and BAM; the difference was like night and day.

Like magnets, we attract what we focus on good or bad – like attracts like, dislike attracts dislike, etc. Think about this the next time you approach your business with a crummy attitude.