Google has become the 800 pound gorilla for search. Sure, people still use Bing, Yahoo, and many others, but most searches start with the big G. Because of this, it’s more important than ever for local businesses to have at least a basic Google My Business listing. Don’t know what I’m talking about? Well that’s exactly what I’m about to explain in this article.
How Google Map Listings Function
If you have ever performed a Google search for a product or service in your location, you have probably seen 3 listings in a little box above all of the other listings. These are called map listings, and the three companies that are listed in them get a surge of calls and inquiries above the other ones in their industry. And it’s obvious why. They can easily see reviews, the business’ phone number, how close the company is to their location, and what services they provide.
You have to reminder that people are busy these days and also impatient. This typically leads them to select what is practical, and Google map listings are just that.
Some people will go a bit further and look at all of the organic listings, which in simple English means the ten websites listed on the first page of Google when you search for something.
The Importance of Google Map Listings For Better Business
As you may have already been able to see, it can be quite beneficial to have a top three listing in the Google maps.
Not only will this attract more business inquires, but it creates a new level of trust on a subconscious level. Think about it: what makes these three businesses good enough to be placed here above all of the rest? Sure, some people will look past the top three listings but for the most part, those wanting to move fast mostly choose one of the “best.”
Ultimately, whoever is at the top will receive most of the lion’s share of business; it’s all in the numbers.